A Win for Loyalty and Payments Innovation: Engage People Wins Finovate Award for Best Consumer Payments Platform

I’m thrilled to share that Engage People was recently recognized at the 2025 Finovate Awards, where our Access Plus platform won the award for “Best Consumer-Facing Payments Solution.” This honor celebrates our mission to redefine loyalty by making points as easy and accessible to use as cash or credit.

The Finovate Awards, presented at FinovateFall by Informa Connect, shine a spotlight on innovations that are shaping the future of financial technology. This year’s category included some incredible companies, and we’re proud to be recognized alongside Bank of Montreal, FIS, Sipay Electronic Money and Payment Services Inc., Universal Processing, and Zip Co. It’s inspiring to see so many organizations, including our partners, pushing the boundaries of consumer payments and loyalty.

Loyalty Points Are Becoming Everyday Currency

When Engage People was founded, our vision was simple: make rewards points flexible, meaningful, and easy to use. Today, that vision is a reality. Through our technology, 77 billion points have been redeemed globally, representing more than $1 billion in annual redemptions across online and in-store channels. Consumers using points spend up to 38% more per transaction and shop 15–25% more often. Loyalty points are no longer just a perk—they are evolving into a universal currency.

What the Data Tells Us About Consumer Behavior

Our research with The Wise Marketer underscores a clear shift in loyalty expectations. Nearly half of U.S. consumers have left at least one loyalty program in the past year due to slow earning rates or underwhelming rewards. Ninety percent say they are open to switching brands, and 61% participate in programs designed explicitly for loyalty-driven benefits, like points redeemable for goods and services. These findings reinforce why real-time redemption at checkout has become essential for loyalty programs to succeed.

Flexibility and Choice Drive Engagement

Consumers today expect loyalty programs to be immediate, relevant, and rewarding—and Access Plus delivers on that promise. Our platform now serves more than 80 million active members, who can use points to pay at major retailers such as Amazon, Apple, Best Buy, BP, and PayPal. 58% of first-time users become repeat redeemers, showing that Pay with Points fosters long-term engagement by providing real value at checkout.

Flexibility is key. It’s no longer just about offering more redemption options—it’s about creating seamless experiences across channels. Companies like Amazon and Netflix have redefined consumer expectations with on-demand models, and loyalty programs must follow suit to remain competitive. By enabling members to redeem points how and when they want, programs deepen emotional connections and become an integral part of everyday life.

At Engage People, Loyalty is Our Business

Winning the Finovate Award reinforces our position as a leader in consumer payments and loyalty solutions. Access Plus provides flexibility, convenience, and personalization that consumers expect, while helping our partners drive engagement and increase program value.

We are proud of this milestone, but even more excited about what’s next. As we continue to grow the Pay with Points movement, our goal remains simple: make loyalty a benefit people can use every day.

When incentives are easier to access and meaningful to use, everyone wins, and that’s rewarding for everyone.

Sincerely,
Jonathan Silver
CEO, Engage People Inc.