Case Studies

Woman with a credit card using a laptop

Case Study: Lower Value Redemption Options Driving Engagement in Loyalty

This Engage People Inc. case study demonstrates the consumer appetite for loyalty point redemption options for less than $100. By offering expanded redemption options through the convenience of ecommerce, at lower values it can increase interaction and engagement for bank … Read More

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Woman shopping online with credit card on a laptop

Case Study: Increasing Member Engagement through Pay with Points eCommerce Shopping Cart Integration

This Engage People Inc. case study explored how integrating pay with points into the shopping cart of a major e-commerce retail marketplace has achieved widespread customer acceptance and engagement for a bank credit card loyalty program. The results show exponential … Read More

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COVID-19 coronavirus protein spike

Case Study: Reducing Point Liability in the age of COVID

How Engage People Inc. gift card and promotional programs reduced point liabilities for a big 6 Canadian Bank during the COVID pandemic when travel redemptions had declined precipitously. Overview A large Canadian Bank (an Engage client) faced a situation where … Read More

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