The Technology Engine Behind Brand Loyalty Programs with Len Covello

Hosted on August 27, 2024 with Karan Ferrell-Rhodes

Have you ever wondered what drives loyalty? Initially, loyalty programs were driven by tangible rewards like vacations or merchandise. Still, the focus has shifted with the rise of companies like Amazon, which excel in personalization and broad offerings. The loyalty currency, which major corporations endorse, drives customer loyalty and engagement in today’s world.

Len Covello is the Chief Technology Officer at Engage People Inc. Len is a designer and developer of web-based applications for various corporate applications and is particularly skilled at automating current procedures and creating user interfaces. Len’s leadership is the source behind Engage People’s loyalty programs.