Author Archives: Jonathan Silver

The Payment Process as an Opportunity to Grow Loyalty There was a time when loyalty was simply about offering more miles or discounts to program members and this was sufficient to increase acquisition and improve retention. Although these tactics remain … Read More

Can cryptocurrencies gain mainstream acceptance? There has been a significant amount of attention paid to cryptocurrencies by the media, but do these currencies truly represent the alternative payment option of the future? Despite the hype, most people who own cryptocurrencies … Read More

Travel Redemption And the race is on…with so much pent-up demand for travel built up over the last 18 months, expectations are high for a significant upswing in demand for travel redemption within loyalty programs. Travel has gone through a … Read More

What Does The Future Hold For Loyalty Points As the world opens up after a year of work-from-home orders and assorted shutdowns, loyalty programs are taking center stage as brands seek ways to navigate the new normal. With the accelerated … Read More

The More Things Change, The More They Stay the Same: Revitalizing the Reward Experience The last 18 months have seen a sea change in business as owners adapt to new circumstances, and no area of business is immune to these … Read More

Points as Payment for Online Retailers – Accessing Millions of $$ in Potential Revenue and New Customers Financial headwinds resulting from the economic fallout of the pandemic-driven lockdowns have coalesced to effect a chilling impact on brick-and-mortar retail, tourism, lodging, … Read More

Lower Value Redemption There have been a number of loyalty studies that show not all consumers are hoarding points in an effort to purchase something aspirational like a trip. A study by Blackhawk Network in 2018 showed: 80% of members … Read More