Author Archives: Jonathan Silver

I will be transparent, I am biased on this question. Finding new ways to engage your loyalty program members and increase affinity can be a challenge. Customer expectations have changed dramatically and adoption of new technologies have expanded over the … Read More

There was a time when loyalty was simply about offering more miles or discounts to program members and this was sufficient to increase acquisition and improve retention. Although these tactics remain an important element of the marketing mix for loyalty … Read More

There has been a significant amount of attention paid to cryptocurrencies by the media, but do these currencies truly represent the alternative payment option of the future? Despite the hype, most people who own cryptocurrencies are not using them to … Read More

And the race is on…with so much pent-up demand for travel built up over the last 18 months, expectations are high for a significant upswing in demand for travel redemption within loyalty programs. Travel has gone through a year of … Read More

As the world opens up after a year of work-from-home orders and assorted shutdowns, loyalty programs are taking center stage as brands seek ways to navigate the new normal. With the accelerated adoption (or at least discussion) of digital and … Read More

The last 18 months have seen a sea change in business as owners adapt to new circumstances, and no area of business is immune to these influences – including loyalty programs. As loyalty programs adapt, they look for new opportunities … Read More

Financial headwinds resulting from the economic fallout of the pandemic-driven lockdowns have coalesced to effect a chilling impact on brick-and-mortar retail, tourism, lodging, and the sporting and gaming industries – to name a few sectors over the last year. Many … Read More

There have been a number of loyalty studies that show not all consumers are hoarding points in an effort to purchase something aspirational like a trip. A study by Blackhawk Network in 2018 showed: 80% of members are looking for … Read More